Great user experiences designed for specific devices will increase conversion rates. As businesses and marketers, we need to ensure that our content not only looks good and resonates, but is also appropriate for the device.
For example, if someone is searching for a plumber on their phone at 11:00pm at night, we can assume that they have an emergency and need to speak with a plumber now! Knowing this information allows us to design a context-aware website to quickly address the emergency situation – addressing the visitor’s intent.